Willemijn Pieters

Willemijn Pieters

Advocaat | Associate


+31 20 605 69 13
+31 6 1018 5351




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Willemijn focuses on the supervision of the financial markets. She gives advice to financial companies on financial regulatory law and contract and property law with a special focus on matters that involve Dutch financial regulators (the Dutch Authority for the Financial Markets (AFM) and De Nederlandsche Bank (DNB)). More specifically, Willemijn gives advice to clients on financially regulatory governance issues within financial companies, such as outsourcing and reinsurance constructions.

Willemijn is involved in M&A transactions in the financial sector and advises on related matters, for example, the regulatory status of the companies to be acquired, permit applications from and permissions by the AFM and DNB. She is experienced in national and international M&A transactions (including private acquisitions, management buy-outs, joint ventures and other strategic partnerships).

Qualifications & Experience

  • LL.M. Company Law (VU University)
  • LL.B. Law (VU University)
  • Erasmus Programme (University of Glasgow)
  • Advised ASR Nederland N.V. (a.s.r.) on the acquisition of a 50% interest from Brand New Day in Brand New Day Premiepensioeninstelling N.V. (BND PPI) and the sale of a.s.r.'s 10% interest in Brand New Day Houdstermaatschappij N.V. for a total amount of EUR 51 million.
  • Houthoff advised Söderberg & Partners with the acquisition of a minority stake in Kröller Boom Assurantiën B.V. Kröller Boom, founded in 2005, has an annual turnover of EUR 5 million and employs 20 employees. The insurance broker offers insurances against fire, liability and cybercrime to medium-sized companies. The transaction is still subject to AFM approval.
  • Houthoff assisted Söderberg & Partners with the acquisition of a minority stake in Herenvest Groep Beheer B.V. Herenvest Group consists of four advisory companies: Herenvest, Herenvest Corporate, Expat Mortgages and Inside Case Management. Herenvest is an independent financial advisory firm, specialised in the business market. The transaction is still subject to AFM approval.
  • Advised Yarden, one of the largest funeral service providers in the Netherlands, and its two shareholders (the Vereniging Yarden and the Stichting Yarden) in the sale of Yarden to DELA.
  • Houthoff advised a.s.r., a large Dutch insurance company, on the acquisition of VvAA Levensverzekeringen, the life insurance business of VvAA Groep. The life insurance portfolio comprises approximately 18,000 policies. The annual premium income is EUR 28m, and the technical provisions amount to EUR 430m. In addition to a multi-year life insurance partnership, VvAA and a.s.r. also intend to further expand the services to VvAA members.
  • Houthoff has advised tesa SE on the acquisition of shares in the capital of  Nijkerk-based Polymount International B.V. from its current shareholders. Polymount is active in the business of developing, manufacturing and sale of a producer of self-adhesive ‘twinlock’ sleeves used in printing presses. The new combined infrastructure of Polymount’s Twinlock division and tesa will create opportunities for synergy and growth on a global scale.
  • Houthoff represented Eli Global, LLC in the acquisition of all the outstanding shares in the Dutch life insurance company Nederlandsche Algemeene Maatschappij van Levensverzekering Conservatrix N.V.


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