Söderberg & Partners strengthens market position with acquisition of SAA Holding B.V.

14 May 2025

Söderberg & Partners Netherlands B.V. ("S&P") has reached agreement to acquire SAA Holding B.V. ("SAA"), one of the largest independent insurance brokers in the Netherlands. With this acquisition, SAA chooses for the Söderberg & Partners model to ensure sustainable growth.

S&P is part of Söderberg & Partners, headquartered in Sweden. With the acquisition of SAA, S&P further expands its position in the Dutch market and establishes a strong foundation for the future of the company and its employees. SAA is one of the largest independent financial advisors in the Netherlands. Since its foundation in 1982, founder Ton Rombouts has expanded the company by completing more than 220 acquisitions over the past 40 years. 

Houthoff advised Söderberg & Partners (again and including) on the acquisition. The team included Guillette van Grinsven, Gerrit Oosterhuis, Anouk BoutensSylvia DikmansJasmijn Harms, Jeanne Beck, Ivar Brouwer, Lisanne HaarmanMyrthe Prinsze, Diede van der VoortNine Vader, Anne Steinbusch, Marijn van Horen, Manouk AlderliestenTess Barnasconi Marco Moeskops, Hugo Kivits, Felix Geerebaert, Lucy de GraafAlexandra van Snippenberg and Lotte van Maren.

The acquisition has yet to be approved by the Financial Markets Authority (AFM) and the Consumer & Market Authority (ACM).

 
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