Egeria sells Dutch Bakery to 3i

23 September 2021
23 September 2021

Houthoff advised and represented Egeria on the sale of Dutch Bakery Group B.V. to investment manager 3i Group PLC.

Dutch Bakery is the leading industrial bakery group specialised in home bake-off bread and snack products including mini-baguettes, Kaiser buns, croissants, baguettes, sausage rolls and pastry with sausage filling. Headquartered in Tilburg, Dutch Bakery operates six bakeries across the Netherlands. 3i is investing to drive the company’s international growth strategy in the fragmented European private label market for bake-off products. In addition, 3i will support Dutch Bakery in the continued investments in its home.

Dutch Bakery has a leading position in the Dutch market, where its private label customers include all major Dutch food retailers. The company offers a leading, innovative and comprehensive assortment, which is produced sustainably and with natural ingredients. Dutch Bakery differentiates itself through the breadth of its product offering, which enables retailers to develop a structurally attractive home bake-off category.

The transaction is subject to customary antitrust approvals.

The Houthoff team was led by Michiel Pannekoek included Philip van der Eijk, Josephine de Bok, Jorn Klaassens and Anne Steinbusch.

Written by:
Michiel Pannekoek

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