Establishment of Huis van Bakkers by Bakker Goedhart

19 January 2026

Bakker Goedhart has established Huis van Bakkers, a joint venture with Bakkerij Visser and Bakkerij BACU, which focuses on the supply of fresh bread and bread specialties to the 700+ Dutch and Belgian branches of Jumbo Supermarkten.

Bakker Goedhart is a family business that has been active in the production, distribution, and sale of bread and bakery specialties for 130 years.

Bakkerij Visser is a family business that has been based in Alphen aan den Rijn since 1919 and specialises in a variety of large and small breads, and also makes seasonal products. Bakkerij BACU is a family business from Uden, which since 1903 has grown into a modern industrial pastry bakery that also produces bread and bread products.

Houthoff advised Bakker Goedhart on the establishment of Huis van Bakkers. The team was led by Gerrit Oosterhuis and Michiel Pannekoek, and further included Lisa Stefels, Hugo Kivits, Wijnand Peelen, Bibi Santpoort, Cornelie Castelein, Anouk Boutens, Myrthe Prinsze, Sebastiaan Wuyts, Paul de Vries, Noah Graves, Marijn Zeinstra, Anouk de Brabander, Valerie van Brouwershaven, Jeroen van Mourik, Wieger Kop and Stefan Jong.

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