Houthoff Buruma chooses a sharper strategy and is Houthoff from now on
'Going Beyond' is the new brand promise
29 October 2017
From 30 October, Houthoff Buruma will be known as Houthoff. This name change is part of Houthoff's sharper strategy for moving forward with its brand promise 'Going Beyond'.
Edward de Bock, managing partner at Houthoff, says: "Over the past few decades we have firmly established ourselves among the leading players in the Dutch legal market. It is now time to take the next step, as we position ourselves clearly as the firm of choice to help clients to move forward at critical moments. Our positioning is both a promise to our clients and the labour market, as well as our mission to always go that extra mile. By choosing the name Houthoff, we are keeping a name which we are already well known by in the market and which will be much easier for our international practice."
Besides a new name, Houthoff has also created a completely new corporate identity, developed a new website and will be launching a new recruitment campaign. The launch of the new strategy will go hand in hand with a major internal event in collaboration with Dutch Opera and Ballet, an advertising campaign in the Financieele Dagblad and an out-of-home campaign in and around the Amsterdam Zuidas district.