With this transaction, Omoda is taking an important strategic step in the further development of its omnichannel retail platform. With Wehkamp, Omoda Brands is adding two renowned brands to its group; in addition to Wehkamp, Kleertjes.com also forms part of the Wehkamp Retail Group. Wehkamp has been an established name in fashion, beauty and home & living for decades and is regarded as one of the pioneers of e-commerce in the Netherlands. By joining forces with Wehkamp, a leading Dutch e-commerce group is created with a strong position in fashion, lifestyle and home.
The completion of the transaction is subject to the usual conditions and approvals.
Houthoff advised Omoda Brands on this acquisition. The Houthoff team, led by Bram Caudri, also consisted of Jasmijn Harms, Gerrit Oosterhuis, Sophie de Kock van Leeuwen, Tijn Schellekens, Assala Ayachi, Evelien Fluitsma, Mika Hermans, Clément Vervoort, Jet Stolk, André de Neve, Daan van Broeckhuijsen, Noor Eliens, Jeroen van Mourik and Diede van der Voort.
