Moed Board #7: Petri Hofsté on the courage to claim your place

10 November 2026

A strong vision and a healthy dose of social and strategic skills are not enough to succeed as a leader. Successful leadership also requires courage, particularly when a situation is difficult and something is truly at stake. In the podcast series Moed Board, Dave Cohen talks to influential executives and supervisory board members about a courageous, high-impact decision that shaped their careers and approach to leadership. Personal conversations with universal lessons for anyone who wants to lead with courage.

Episode 7: Petri Hofsté

“I deserve to be here.” That conviction has been a recurring theme throughout Petri Hofsté’s career. In the financial sector, she was often one of very few women in the room. That not only makes her proud, but also comes with a sense of responsibility. Once you have claimed your place, you can also create space for the women who come after you.

In this episode of Moed Board, Petri tells Dave Cohen how she gradually learned to claim her place without adapting to the norm. At times, that meant working harder and making her voice heard, but also learning when calm and reflection were needed.

She brings those lessons into the boardroom. After the pandemic, Petri noticed that the women on one board felt less heard than the men. She decided to raise the issue, even though doing so meant making herself vulnerable. That conversation helped the board understand each other better and function more effectively as one team. For Petri, this is an important form of courage: not acting recklessly, but preparing carefully, considering what is needed and then taking that step anyway. Listen to episode 7 of Moed Board with Petri Hofsté.

About Moed Board

The leaders featured in Moed Board come from diverse backgrounds, but have one thing in common: they made a courageous decision that had a major impact on the course of their careers. Their experiences offer recognition, fresh perspectives and practical insights for executives, supervisory board members and all other types of leaders.

The conversations are personal and reflective. Behind every choice lies a story. Sometimes it begins in the boardroom, sometimes far beyond it. These personal experiences often prove decisive in shaping how leaders think, make decisions and take responsibility. A new episode is released every two weeks.